When most people think of NFL cheerleaders, images of bright smiles, game-day energy, and halftime performances come to mind. But for Kylie Dickson, a standout cheerleader for the Dallas Cowboys, the off-season is just another arena to shine—and she’s doing more than just shining. She’s dominating. Whether it’s through high-profile brand partnerships, community outreach, or setting the bar for athletic excellence, Kylie is redefining what it means to be a modern NFL cheerleader in 2025.
From the Field to the Spotlight
Kylie Dickson isn’t new to the spotlight. Before donning the iconic blue and white uniform of the Dallas Cowboys Cheerleaders (DCC), she was already accustomed to performing under pressure. A former elite gymnast who competed for both the United States and Belarus on the international stage, Kylie’s athletic journey is a testament to resilience, versatility, and relentless determination.
Born in the United States, she made headlines in 2016 when she represented Belarus at the Summer Olympics in Rio. Her journey from elite gymnast to NFL cheerleader is not only unique but has served as an inspirational tale for young women looking to break boundaries. Kylie’s transition to professional cheerleading was marked by grace and grit—two qualities that continue to define her rise within the DCC and beyond.
Rewriting the Off-Season Playbook
Unlike the NFL players who spend their off-season training for upcoming battles on the field, cheerleaders like Kylie have an entirely different kind of grind. Yet, Kylie has made this period her personal platform for impact, influence, and expansion.
In recent months, Kylie has dominated the off-season in three major arenas:
- Fitness & Training
- Brand Ambassadorship & Entrepreneurship
- Community Engagement & Philanthropy
Let’s dive into each.
1. Fitness & Training: The Blueprint for Modern Athleticism
While the DCC is known for its intense audition and training process, Kylie has taken her off-season regimen to the next level. Her social media feeds are filled with high-intensity circuit workouts, flexibility drills, and strength-training routines that rival those of professional athletes.
She’s become an unofficial fitness ambassador for the cheerleading world, sharing workout videos that not only highlight her athleticism but offer tangible tips to fans and aspiring cheerleaders. Kylie often collaborates with celebrity trainers and even leads group fitness sessions both in person and online, drawing hundreds of participants from across the country.
“Cheerleading isn’t just about looking good—it’s about feeling powerful, staying agile, and performing at your peak,” Kylie shared in a recent interview. “This off-season, I’ve focused on becoming the strongest version of myself, physically and mentally.”
And it’s showing.
Kylie’s latest fitness collaboration with a prominent Dallas-based training center, “Forge Performance,” was a massive success, featuring sold-out clinics and a signature training program under her name. The partnership also included a custom training gear line, which sold out within 48 hours.
2. Brand Ambassadorship & Entrepreneurship: A Star in the Business World
Kylie’s brand appeal is soaring, and brands have taken notice. In the first few months of the 2025 off-season, she has inked deals with a diverse range of companies—from wellness supplements and fitness apparel to beauty products and lifestyle accessories.
Her most buzzworthy partnership has been with Athletique, a rising women’s sportswear brand that named her its new face for the summer campaign. Kylie not only modeled the line but contributed to the design process, creating a signature capsule collection inspired by her gymnastics and cheer roots.
The line—featuring sleek leotards, sports bras, leggings, and performance jackets—sold out in select stores in under a week. Industry insiders have compared Kylie’s marketability to the likes of Simone Biles and Alex Morgan, noting her crossover appeal across sports, fashion, and wellness.
Beyond sponsorships, Kylie has also started exploring entrepreneurship. She recently announced the upcoming launch of her personal lifestyle brand, K-D Fit, which will include online workout plans, nutrition tips, mental wellness tools, and a community space for women to connect and grow.
“This brand isn’t about me—it’s about us,” Kylie said. “Women who want to take control of their fitness, their confidence, and their life.”
3. Community Engagement: The Heart of Her Legacy
While Kylie’s athleticism and brand acumen are impressive, it’s her heart for service that truly sets her apart. The off-season has allowed her to devote more time to causes she’s passionate about, especially youth mentorship and education.
She regularly visits schools in the Dallas-Fort Worth area to speak with students about goal-setting, discipline, and self-confidence. Through her partnership with the Boys & Girls Clubs of America, she’s hosted cheer and fitness clinics designed to empower young girls from underserved communities.
Kylie also launched a new initiative called “Dream Big with Kylie”, a mentorship program that pairs high school girls with role models in athletics, academics, and leadership. The program is in its pilot phase but already boasts over 100 participants and glowing reviews from families.
“She connected with my daughter in a way no one else has,” one parent said. “Kylie isn’t just a cheerleader—she’s a life-changer.”
In March 2025, she was honored by the city of Dallas with a Community Impact Award for her outreach efforts and was invited to speak at the Women Who Lead summit alongside local politicians, educators, and fellow influencers.
Life as a DCC: A Platform Unlike Any Other
Being a Dallas Cowboys Cheerleader is no ordinary job. The DCC is the most iconic cheer squad in the world, and its alumni have gone on to become television hosts, entrepreneurs, and bestselling authors. Kylie is well on her way to joining those ranks.
Her DCC performances are electric, filled with the kind of precision and charisma that audiences come to expect from America’s Sweethearts. But Kylie doesn’t just dance—she leads. She’s become a team captain, a mentor for rookies, and a bridge between the squad and the broader Cowboys organization.
In January, she was selected to represent the DCC during the NFL’s Pro Bowl festivities in Orlando, a prestigious honor that cemented her status as one of the top performers in the league.
Social Media Stardom: Building an Authentic Brand
With over 1 million followers across Instagram, TikTok, and X (formerly Twitter), Kylie Dickson has turned her platform into a force for connection and empowerment. Unlike influencers who curate only the perfect moments, Kylie keeps it real—posting behind-the-scenes bloopers, post-workout selfies, and motivational talks about mental health and body image.
Fans often flood her posts with gratitude: “Thank you for being real.” “You inspire me to chase my dreams.” “You helped me believe in myself again.”
And it’s not just fans. Fellow cheerleaders, athletes, and celebrities have praised Kylie for her authenticity and drive. She’s been featured in Women’s Health, ESPNW, and People Magazine as one of the “Top 25 Women to Watch in 2025.”
What’s Next: Looking Toward the Future
Kylie Dickson is just getting started. As she continues to dominate the off-season, whispers about her long-term future have begun to surface. Could she be the next breakout fitness mogul? Will she write a memoir? Host a national talk show? Lead a nonprofit full-time?
One thing’s for sure: whatever Kylie chooses to do next, she’ll do it with the same fearless energy that has defined her journey from the gymnastics mat to the DCC stage.
“I don’t believe in limits,” Kylie said in a recent Q&A. “Not the ones people put on you, and definitely not the ones you put on yourself. Life is a performance—so give it everything you’ve got.”
Final Thoughts: A Cheerleader Redefined
In an era where athletes and influencers blur the lines between profession and purpose, Kylie Dickson is the blueprint. She’s not just spending the off-season resting—she’s evolving, expanding, and redefining what it means to be a Dallas Cowboys Cheerleader.
From the football field to the fitness world, from community centers to national media, Kylie is everywhere—and she’s owning it. Her story is one of transformation, empowerment, and resilience, and it’s only just beginning.
So, while the NFL gears up for another exciting season this fall, remember this: Kylie Dickson has already won the off-season.