The New York Giants and NBC 4 New York (WNBC) have officially announced a significant extension of their longstanding broadcast partnership, reinforcing their commitment to providing fans with expansive and inclusive coverage of the team’s upcoming 2025 NFL preseason. The announcement, made jointly by the Giants organization and station executives, includes a detailed preseason programming schedule, packed with a series of games, exclusive team content, and a historic first: the introduction of a Spanish-language broadcast of the Giants vs. Jets preseason matchup on Telemundo 47, the Spanish-language sister station of NBC 4 New York.
This multi-platform collaboration builds on a relationship that has spanned decades, with NBC 4 New York serving as the flagship television partner of the Giants. As part of the new deal, NBC 4 will retain the rights to air the team’s preseason games, offering exclusive local coverage, special feature programming, and behind-the-scenes access throughout the 2025 preseason. The announcement comes as NFL teams across the country prepare to open training camps, and anticipation for the new season continues to build among fans, both locally and internationally.
The extended partnership underscores the Giants’ intent to reach wider and more diverse audiences while also elevating the viewing experience for their core fan base. For the first time in franchise history, a preseason game will be broadcast in Spanish, opening the door to deeper engagement with the Latino community in the New York metropolitan area and beyond. Telemundo 47, which has built a reputation for delivering high-quality Spanish-language sports coverage, will take center stage for the historic Spanish-language broadcast of the Giants vs. Jets preseason game — a highly anticipated rivalry that always captures the attention of New Yorkers.
The move to include a Spanish-language broadcast was not made lightly. It represents a recognition of demographic shifts and the growing influence of Hispanic and Latino sports fans, who now make up a significant percentage of the NFL’s overall viewership. The Giants, in cooperation with NBCUniversal, identified this as a moment to expand their footprint and embrace a multilingual audience that has long supported professional football but has often lacked consistent access to live, culturally tailored broadcasts of their favorite teams. By tapping into Telemundo 47’s deep expertise and reach, the Giants are sending a strong message about their commitment to inclusivity and innovation.
This historic preseason broadcast will feature Spanish-speaking commentators, analysts, and sideline reporters who bring both cultural relevance and football expertise to the presentation. Beyond simply translating an English-language broadcast, the Spanish-language team will provide their own unique insights, storytelling, and coverage that authentically connects with Hispanic viewers. The game will also include pre- and post-game coverage segments produced specifically for Telemundo 47’s audience, making it more than just a game broadcast — it will be a full-scale cultural sports event.
NBC 4 New York’s President and General Manager, Eric Lerner, emphasized the importance of the expanded partnership in a public statement. He described the Giants as “one of the most iconic sports franchises in the country” and noted how proud the station was to continue its affiliation with the team. He highlighted the joint commitment to quality journalism, top-tier production, and community involvement. Lerner also stressed how crucial it was for NBC 4 to help amplify the voices of the growing Latino population across the New York tri-state area, calling the new Spanish-language initiative a “natural and necessary evolution” in the station’s NFL coverage strategy.
For their part, Giants executives expressed equal excitement and optimism. Senior Vice President and Chief Commercial Officer Pete Guelli remarked that the extension of the broadcast deal reflects the organization’s “dedication to providing best-in-class content to fans in every language, on every platform.” Guelli noted how today’s fans consume content across various formats — digital, linear, social — and that the new partnership structure allows the Giants to be present in all those spaces without compromising quality or access. He also underscored how the Spanish-language preseason broadcast aligns with the team’s broader diversity and inclusion goals, part of a league-wide effort to expand the NFL’s cultural relevance in a rapidly changing media landscape.
Aside from the headline-grabbing Spanish-language broadcast, the 2025 preseason programming schedule promises an engaging array of content and access points for fans. NBC 4 New York will carry all three of the Giants’ preseason games, starting with their home opener at MetLife Stadium, followed by their away matchup in Baltimore, and culminating with the annual rivalry game against the Jets — the one to be simulcast on Telemundo 47. Each broadcast will include enhanced features such as mic’d up segments, behind-the-scenes locker room footage, and exclusive interviews with players and coaches. Longtime Giants play-by-play voice Bob Papa will return for his 22nd season in the booth, joined once again by Super Bowl champion and fan-favorite Carl Banks, whose commentary has become synonymous with Giants broadcasts over the years.
Leading up to each game, NBC 4 will also produce weekly segments and digital exclusives that delve deeper into Giants storylines. These features, which will appear on the station’s sports programming and website, will give fans an inside look at position battles, roster developments, and emerging talent. From coverage of Daniel Jones’ continued recovery and offseason training to breakout stories from new draftees and undrafted free agents, the content slate is designed to keep fans informed and connected throughout the summer months.
In addition to the main game broadcasts and features, the partnership will include a relaunch of “Giants Access Blue,” a recurring mini-series that takes fans behind the curtain of Giants football operations. Now entering its third season, the series has become a staple of the Giants’ preseason media strategy, offering everything from off-field training montages to candid interviews with coaching staff. Viewers can expect new episodes to drop across NBC 4’s digital channels and the Giants’ official platforms throughout the month of August.
Telemundo 47, meanwhile, plans to complement its live broadcast of the Giants-Jets game with a week-long media campaign leading up to kickoff. The station will feature interviews with Hispanic Giants fans, spotlight Latino players around the league, and collaborate with local community organizations to host viewing parties and fan engagement events. This community-first approach underscores the station’s belief that sports coverage is more than just entertainment — it’s a bridge to cultural unity and representation.
To ensure accessibility, the Giants and NBCUniversal will make all preseason content available across multiple platforms, including the NBC 4 New York mobile app, Peacock streaming service, and the Giants’ official YouTube and team app. This multi-platform availability is a strategic response to the modern viewer’s content habits, where fans expect to watch live games on the go, catch replays on demand, and consume highlights via social media. The preseason partnership aims to meet those expectations while still delivering the traditional high-production value associated with NFL broadcasts.
With the NFL’s 2025 regular season fast approaching, the renewed partnership between the Giants and NBC 4 New York is already being hailed as a win-win scenario for both sides — and most importantly, for the fans. It affirms the critical role local broadcasters play in connecting professional teams with their communities, especially in a media environment dominated by national networks and streaming giants. At a time when the fragmentation of media platforms has made it harder than ever for teams to maintain local relevance, this collaboration showcases how legacy broadcasters and forward-thinking franchises can team up to enhance reach and resonance.
The inclusion of Telemundo 47 and the groundbreaking Spanish-language preseason broadcast signifies a turning point, not just for the Giants but potentially for other teams in the NFL as well. As demographics continue to shift and the hunger for more inclusive sports content grows louder, this initiative could serve as a blueprint for similar efforts across the league. Already, early reactions on social media have been overwhelmingly positive, with fans praising the decision to open up Giants coverage to a wider audience and calling for more bilingual options throughout the regular season.
The Giants’ willingness to push boundaries in partnership with NBC 4 and Telemundo 47 illustrates the broader direction of the league — one in which access, inclusion, and storytelling come together to redefine what it means to be a fan in the 21st century. Whether you’re a diehard watching every snap or a newcomer discovering the team for the first time in your native language, the 2025 preseason is shaping up to be one of the most inclusive and immersive experiences in Giants history. Through bold decisions, strategic partnerships, and a clear vision for the future, the New York Giants are making it known that in today’s NFL, every fan matters — and every voice deserves to be heard.
