Austin Reaves’ NBA journey is already one of the league’s most compelling underdog stories, and now, according to recent reports, the Los Angeles Lakers guard is on the verge of a financial breakthrough that few could have predicted when he entered the league undrafted. Multiple league insiders now anticipate that Reaves could command more than $30 million annually on his next contract, a staggering figure that speaks to both his individual growth and the broader financial ecosystem of the NBA. What began as a modest opportunity in Los Angeles has turned into a burgeoning star’s platform, and that trajectory has placed Reaves squarely in the conversation of players due for a major payday in the near future.
Reaves’ emergence as a legitimate offensive weapon, trusted playmaker, and emotional engine of the Lakers has made him one of the most valuable young pieces in the NBA. In his third season with the Lakers, Reaves averaged career highs across nearly every category—points, assists, shooting percentage, usage rate, and minutes played—all while maintaining his signature grit and court awareness. Though he may not yet have the household-name recognition of some of his teammates, particularly LeBron James or Anthony Davis, his on-court impact is undeniable. What separates Reaves from other rising talents, however, is not just his statistical growth, but his adaptability and fearlessness in big moments. He’s played significant roles in high-stakes games, including playoff scenarios, and has proven he can thrive under pressure.
The idea that Reaves could earn more than $30 million per year on his next contract might have seemed outrageous just a year ago. In the summer of 2023, he re-signed with the Lakers on a four-year, $56 million contract—a deal many around the league viewed as a bargain for Los Angeles. Now, that same contract is looking more like a bridge deal to something far more lucrative, especially as the NBA’s salary cap continues to rise and teams around the league look to secure versatile, high-IQ guards with proven playoff value. The fact that Reaves’ value has risen so sharply in such a short time has caught the attention of rival front offices, who are reportedly preparing for the possibility that Reaves may not finish his current deal in a Lakers uniform.
One key factor in Reaves’ financial ascension is the evolution of his role. Initially seen as a hustle guy or depth piece off the bench, Reaves has grown into one of the Lakers’ primary ball handlers and shot creators, especially in late-game situations. He’s developed strong chemistry with LeBron James, often being the recipient of trust in clutch possessions. Coaches rave about his basketball IQ, while teammates lean on him for his calm demeanor and willingness to compete defensively. That combination of tangible skills and intangible leadership has made Reaves a favorite among Lakers fans and a respected figure inside NBA locker rooms. Teams that are eyeing their future rosters see Reaves as a plug-and-play starter who can enhance a system without dominating the ball or disrupting team culture.
Adding to the complexity of Reaves’ situation is his growing popularity and marketability. Unlike many players who make jumps in earnings due purely to on-court performance, Reaves’ appeal extends beyond the hardwood. His underdog story—from being undrafted to starring for the Los Angeles Lakers—is the type of narrative that resonates across fanbases. He’s charismatic, grounded, and relatable, traits that have helped him build a solid fan following. He’s also taken part in promotional campaigns and has been featured prominently in team branding, signaling that the Lakers understand his off-court value. For potential suitors in free agency, Reaves isn’t just a basketball player—he’s a marketable face of the franchise in waiting.
As the NBA’s salary cap continues its upward climb, Reaves finds himself in the right place at the right time. The league’s new media rights deal is expected to significantly increase team spending capabilities by the time Reaves is eligible for his next contract. Front offices around the league are projecting the value of guards who can dribble, shoot, pass, defend, and operate in motion offenses—players like Reaves—to rise sharply. While the $30 million per year threshold still represents a substantial commitment, it’s becoming a more common number among players in Reaves’ production tier. Comparable guards have signed deals in the $25-35 million annual range, especially those who contribute on both ends of the court and bring intangibles that elevate a team.
