In an announcement that has electrified the sports world, the New Orleans Saints organization revealed that Drew Brees, the legendary quarterback and one of the most iconic figures in franchise history, will return to the Saints as a co-owner starting in 2025. This move signals a new era for the Saints and highlights a deepening bond between Brees and the city of New Orleans. The news, confirmed by the family of Saints owner Gayle Benson, marks an unprecedented step for the franchise and promises to shape the team’s future in profound ways.
Drew Brees is no stranger to the Saints’ faithful or the city itself. His illustrious career spanned 15 seasons in New Orleans, during which he transformed the Saints from perennial underachievers into Super Bowl champions and one of the NFL’s most respected franchises. Drafted in 2001, Brees’ journey with the Saints began in earnest when he signed with the team in 2006. Over the next decade and a half, he rewrote the record books, became the franchise’s all-time leader in nearly every passing category, and brought the city its first-ever Super Bowl victory in the 2009 season with the unforgettable win in Super Bowl XLIV. Brees’ impact on New Orleans transcended football, as his leadership and philanthropic efforts helped the city recover and rebuild following Hurricane Katrina, endearing him forever to the community.
Now, as the Saints prepare for the 2025 season, Brees’ return as co-owner represents a full-circle moment — a homecoming of sorts, but this time from a front-office perspective. Gayle Benson and her family, who have stewarded the Saints since 2018 after the passing of her husband Tom Benson, have publicly expressed their enthusiasm for this historic partnership. In a statement released by the team, Gayle Benson said, “Drew Brees is not just a Saints legend, but a man who embodies the spirit and resilience of New Orleans. Bringing him back as a co-owner aligns with our vision for the future, combining his passion for the city and his unmatched knowledge of the game to help lead the Saints to continued success.”
The decision to make Brees a co-owner was not taken lightly. It reflects the trust and respect that the Benson family has for Brees’ character, business acumen, and dedication to the Saints’ brand and community. For Brees, this new role is a continuation of his commitment to the city and the franchise that shaped his legacy. When asked about his return, Brees expressed excitement and humility. “New Orleans will always have a special place in my heart. This opportunity to return in a leadership role off the field is both humbling and inspiring. I look forward to working alongside the Benson family and the entire Saints organization to build a winning culture and contribute to this city in new and meaningful ways.”
This move also signals a potential shift in how the Saints approach their future on and off the field. Brees’ experience as a player, his keen understanding of football operations, and his connections across the NFL landscape give him a unique perspective that few co-owners can offer. His insight will likely influence key decisions involving player development, scouting, and strategic planning. Moreover, Brees’ commitment to philanthropy and community engagement suggests that his role will extend beyond football operations, helping to strengthen the Saints’ relationship with New Orleans residents through charitable programs and initiatives.
From a business standpoint, Drew Brees’ return as co-owner is also a savvy move. Brees is one of the most marketable and respected figures in sports. His reputation for leadership, integrity, and community service aligns perfectly with the Saints’ brand identity. The partnership is expected to open new revenue streams for the team through increased fan engagement, sponsorships, and media opportunities. Brees’ celebrity status and social media presence will help boost the franchise’s visibility and appeal in a competitive sports market.
The announcement has sparked a wave of excitement among Saints fans, many of whom grew up watching Brees dismantle defenses with his pinpoint accuracy, leadership, and clutch performances. Social media platforms were flooded with messages of support, nostalgia, and optimism about what Brees’ presence might mean for the franchise’s trajectory. Fans are hopeful that his involvement will rekindle the team’s competitive edge and bring back the winning culture that Brees helped establish during his playing days.
Analysts have also weighed in on the significance of this development. Many see it as a model for how former players can transition into leadership roles within their former teams, blending on-field experience with executive decision-making. The move sets a precedent in the NFL, where player-owners are still relatively rare. It also emphasizes the importance of legacy and continuity in sports franchises, where the connection between past and present can drive future success.
There is also speculation about how Brees’ presence might influence the Saints’ front office and coaching staff dynamics. With his extensive experience and football IQ, Brees could serve as a mentor to players and coaches alike, providing invaluable insights on game strategy, player mentality, and leadership. While he will not be involved in day-to-day coaching, his advisory role may prove crucial in shaping the team’s approach to key games and player development.
Beyond football, Brees’ co-ownership is poised to boost the Saints’ community impact. Throughout his career, Brees was known for his philanthropic work through the Brees Dream Foundation, which has contributed millions to various causes in New Orleans and beyond. As co-owner, he will likely amplify these efforts, spearheading new initiatives aimed at improving education, health, and economic opportunities for local residents. This enhanced focus on social responsibility aligns with the Saints’ broader mission to be a force for positive change in the city they represent.
The timing of this announcement is also significant. Coming after a period of transition and rebuilding for the Saints, Brees’ involvement injects renewed energy and optimism into the organization. The 2024 season has been a test for the team, with new leadership and evolving rosters. Bringing back a figure of Brees’ stature signals a commitment to excellence and a desire to reclaim the team’s status as perennial contenders.
Moreover, this development could have ripple effects across the NFL, encouraging other franchises to consider similar partnerships with their legendary players. The idea of former players taking ownership stakes in their teams not only preserves their legacy but also leverages their unique insights and passion for the franchise. This blending of athletic and business leadership could become a growing trend in professional sports, enhancing team culture and community engagement.
For the city of New Orleans, Drew Brees’ return as co-owner is more than just a sports story—it’s a reaffirmation of the enduring relationship between the Saints and the people they represent. Brees’ tenure with the Saints was defined not only by records and championships but by his genuine connection to the city’s culture, resilience, and spirit. His new role cements that bond for years to come, promising a future where the Saints remain a symbol of pride and unity for New Orleans.
As the 2025 NFL season approaches, all eyes will be on the Saints to see how this historic partnership unfolds. Fans, players, and analysts alike will be watching closely to witness how Drew Brees’ influence shapes the team’s strategy, culture, and success. The announcement has already reinvigorated the franchise, reminding everyone of the power of legacy, leadership, and love for the game.
Drew Brees’ return to the New Orleans Saints as co-owner is a groundbreaking moment in the franchise’s history. It honors a storied past while setting an ambitious course for the future. With Brees’ experience, passion, and vision now at the helm alongside the Benson family, the Saints are poised to embark on an exciting new chapter — one that honors tradition, embraces innovation, and strengthens the unbreakable bond between a team and its city. For Saints fans everywhere, this is the dawn of a promising era, where the legend continues not just on the field, but in the very heart of the organization.