Duke Blue Devils standout forward Cooper Flagg, widely projected as the No. 1 overall pick in the 2025 NBA Draft, has officially signed a multi-year endorsement deal with New Balance. The agreement marks a significant move for both the rising star and the Boston-based sneaker brand as they continue their push into basketball’s elite market.
A Historic Partnership
Flagg, one of the most highly anticipated prospects in recent years, has captivated basketball fans with his elite skill set, defensive prowess, and leadership on the court. As a freshman at Duke, the 6-foot-9 forward has lived up to his billing, demonstrating a blend of athleticism, basketball IQ, and versatility that has drawn comparisons to NBA greats. His commitment to New Balance solidifies the company’s growing influence in professional basketball, following in the footsteps of stars like Kawhi Leonard and Jamal Murray.
“I’m thrilled to join the New Balance family,” Flagg stated in a press release. “Their commitment to innovation, performance, and pushing the boundaries of basketball culture is something that really speaks to me. I can’t wait to collaborate and be a part of something special.”
New Balance’s Growing Footprint in Basketball
New Balance has steadily expanded its influence in the basketball world over the past decade. Once predominantly known for its running and lifestyle sneakers, the brand has made significant strides in basketball by signing elite players and producing performance-driven footwear. The addition of Flagg represents a strategic move to align with the next generation of NBA superstars.
Joe Preston, CEO of New Balance, expressed enthusiasm about the partnership. “Cooper Flagg embodies everything we look for in an athlete: talent, work ethic, and an undeniable passion for the game. We are excited to support his journey from Duke to the NBA and beyond, and we believe he will play a pivotal role in shaping the future of basketball and sneaker culture.”
The Future of the Flagg Signature Line
Sources close to the deal indicate that New Balance plans to release a signature sneaker line for Flagg, with prototypes already in the works. While details remain scarce, industry insiders speculate that the first edition could debut as early as his rookie NBA season. If launched successfully, the Cooper Flagg signature shoe could become a flagship model for New Balance’s basketball division, further positioning the brand as a major player in the sneaker wars.
The Duke star’s unique playing style—a blend of elite rim protection, smooth shooting, and dynamic playmaking—makes him an ideal athlete to showcase the performance and style elements of a modern basketball shoe. The anticipation surrounding his NBA debut, combined with the intrigue of his first shoe release, sets the stage for what could be one of the most significant rookie endorsement deals in recent memory.
Flagg’s Journey: From Maine to NBA Stardom
Flagg’s rise to basketball stardom has been nothing short of extraordinary. Hailing from Newport, Maine, he first gained national recognition as a high school phenom, dominating competition with his two-way brilliance. His decision to commit to Duke under head coach Jon Scheyer only heightened expectations, and he has more than delivered in his freshman season, solidifying himself as the top prospect in the upcoming NBA Draft.
At Duke, Flagg has showcased his elite defensive instincts, remarkable court vision, and ability to score at all three levels. His performances have not only bolstered his draft stock but have also drawn comparisons to NBA superstars such as Kevin Durant and Jayson Tatum. His ability to impact the game on both ends of the floor makes him a dream endorsement partner for sneaker brands, and New Balance has positioned itself as the perfect fit for his ascent.
What This Means for Duke and the NBA Draft
Flagg’s partnership with New Balance adds another layer to his already immense popularity. As the likely No. 1 overall pick, his marketability will skyrocket as he transitions from college to the professional ranks. This deal will also put a spotlight on Duke’s program, reaffirming its status as a breeding ground for elite NBA talent.
For the Blue Devils, having a player of Flagg’s caliber not only boosts their championship aspirations but also enhances their recruiting appeal. Top high school prospects will see the opportunities that Duke provides both on and off the court, further solidifying the program’s reputation as a premier basketball institution.
As for the 2025 NBA Draft, Flagg’s status as the consensus top pick remains unchallenged. With multiple NBA teams eyeing him as a franchise cornerstone, his shoe deal with New Balance is just the beginning of what promises to be a meteoric rise in the basketball world.