In an exclusive interview with Football Insider, Borson highlighted the “huge” challenges facing the London giants off the pitch, despite their recent progress on the field.The Blues had agreed to a deal with Fever in August, which would see the entertainment discovery platform’s logo feature on the kits of Chelsea’s men, women, and academy teams for the current season.
However, sports business expert Lukasz Baczek revealed on December 19 that theagreement has been terminated prematurely due to Fever’s financial difficulties.Fever’slogo has been removed from Chelsea’s sponsor page on their official website, further indicating the end of the partnership. This development is a significant setback for Chelsea, who are still grappling with financial challenges despite their on-field resurgence.