**Jerry Jones Praises Dallas Cowboys Cheerleaders for Their Lasting Impact**
For over six decades, the Dallas Cowboys Cheerleaders have been more than just sideline entertainers—they have become a cultural phenomenon, embodying the spirit of America’s Team and leaving an indelible mark on sports and entertainment. Cowboys owner Jerry Jones, a visionary who understands the power of branding and legacy, recently took a moment to praise the cheerleading squad for their enduring influence, both on and off the field. His words highlight not only their contributions to the Cowboys organization but also their role as ambassadors of excellence, perseverance, and empowerment.
Since their official formation in 1972 under the direction of Texie Waterman and later popularized by Suzanne Mitchell, the Dallas Cowboys Cheerleaders (DCC) have set the gold standard for professional cheerleading. Their precision choreography, glamorous style, and unwavering dedication have made them one of the most recognizable cheer squads in the world. But beyond the pom-poms and high kicks, their impact runs much deeper. Jerry Jones recognizes this, often emphasizing how the DCC represents the Cowboys’ commitment to excellence in every aspect of the franchise.
“The Dallas Cowboys Cheerleaders are more than just a part of our game-day experience—they are an institution,” Jones said in a recent statement. “Their dedication, talent, and professionalism reflect the same values that define our entire organization. They inspire fans, uplift communities, and continue to set the standard for what a cheerleading team should be.”
Jones’ praise is well-earned. The DCC’s influence extends far beyond AT&T Stadium. They have appeared in television shows, movies, and international tours, spreading the Cowboys’ brand worldwide. Their iconic uniforms—star-spangled and instantly recognizable—have become synonymous with the team itself. But perhaps their most significant contribution lies in their role as trailblazers for women in sports. Long before female athletes gained widespread recognition, the DCC showcased the athleticism, discipline, and leadership of women in a male-dominated industry.
The rigorous selection process for the squad underscores their elite status. Each year, hundreds of hopefuls audition for a coveted spot, but only a select few make the cut. The training is intense, requiring not only dance skill but also physical endurance, media savvy, and community engagement. Those who earn the uniform become part of a sisterhood that demands excellence. Jones has often marveled at their commitment, noting that the DCC’s standards mirror those of the players on the field.
“These women are athletes in every sense of the word,” Jones remarked. “The discipline it takes to perform at their level is extraordinary. They train like professionals, perform like stars, and carry themselves with grace under pressure. They embody the heart and soul of the Dallas Cowboys.”
Beyond their performances, the DCC has also made a lasting impact through philanthropy. The squad regularly participates in charity events, military appreciation initiatives, and community outreach programs. Whether visiting children’s hospitals, supporting veterans, or mentoring young dancers, they use their platform to make a difference. Jones has often highlighted this aspect of their work, emphasizing that the Cowboys organization is about more than football—it’s about giving back.
“Our cheerleaders represent the best of us,” Jones said. “They’re not just entertainers; they’re role models. The way they engage with our fans, especially those in need, speaks volumes about their character. They’re an extension of our family, and we couldn’t be prouder of what they stand for.”
The DCC’s cultural impact cannot be overstated. In the 1970s, they revolutionized cheerleading with their bold, dynamic style, moving away from traditional routines to a more theatrical, high-energy performance. Their popularity soared with the TV special *Dallas Cowboys Cheerleaders: America’s Sweethearts*, which introduced them to a national audience. Since then, they’ve remained in the spotlight, starring in documentaries, reality shows, and even inspiring a made-for-TV movie.
Jones, ever the savvy businessman, understands the value of the DCC brand. Under his ownership, the squad has continued to evolve, embracing modern trends while staying true to their roots. Social media has allowed them to connect with fans in new ways, showcasing behind-the-scenes footage, personal stories, and their rigorous preparation. Jones has supported these efforts, ensuring that the DCC remains at the forefront of sports entertainment.
“Innovation has always been a part of the Cowboys’ DNA,” Jones noted. “Our cheerleaders have never been afraid to push boundaries, whether in their performances or how they engage with fans. They’re pioneers, and that’s something we celebrate.”
Of course, the DCC’s journey hasn’t been without challenges. Over the years, they’ve faced scrutiny, debates over their role in sports, and even legal battles regarding wages and working conditions. Yet, through it all, they’ve remained resilient, adapting to changing times while maintaining their iconic status. Jones has been a vocal supporter, advocating for fair treatment while preserving the traditions that make the squad unique.
“Every institution faces challenges, but what matters is how you respond,” Jones said. “Our cheerleaders have shown time and again that they’re not just part of the Cowboys—they’re leaders in their own right. Their strength and perseverance inspire us all.”
As the Cowboys continue to build on their legacy, the DCC remains a cornerstone of the franchise. Their influence stretches across generations, from longtime fans who remember their early days to new admirers who follow them on TikTok and Instagram. Jones’ praise is a testament to their enduring relevance—a reminder that while players and coaches may change, the spirit of the DCC remains a constant.
In an era where the role of cheerleaders in professional sports is constantly evolving, the Dallas Cowboys Cheerleaders stand as a shining example of excellence. They’ve transcended their role as sideline performers to become cultural icons, ambassadors, and leaders. Jerry Jones’ admiration for them is well-placed—they are, and always will be, an essential part of America’s Team.
As the Cowboys look toward the future, one thing is certain: the DCC will continue to inspire, entertain, and lead with the same passion that has defined them for over 50 years. And with supporters like Jerry Jones recognizing their impact, their legacy is secure. Whether on the field, in the community, or on the global stage, the Dallas Cowboys Cheerleaders will always be more than just cheerleaders—they are legends.
