**Dallas, TX — Josh Howard Returns to Dallas Mavericks as Co-Owner, Marking a New Era for the Franchise**
The Dallas Mavericks have always been a franchise defined by bold moves, from the acquisition of Dirk Nowitzki in 1998 to the blockbuster trade for Luka Dončić in 2018. Now, the organization is making headlines once again—this time off the court—with the announcement that former star forward Josh Howard is returning to the team as a co-owner. The Mavericks’ ownership group revealed Tuesday that Howard, a key figure in the team’s success during the mid-2000s, has joined the organization’s expanding ownership structure. This move not only brings a beloved former player back into the fold but also signals a deeper commitment to reconnecting with the franchise’s history and strengthening its bond with the fan base.
Howard’s return to the Mavericks is more than just a symbolic gesture; it represents a strategic shift in how the organization views its legacy and future. In recent years, the Mavericks have undergone significant changes, most notably with the sale of the team by longtime owner Mark Cuban to the Adelson and Dumont families in a deal valued at over $3 billion. While Cuban remains involved in basketball operations, the addition of Howard to the ownership group suggests a deliberate effort to integrate former players into the decision-making process, blending institutional knowledge with fresh perspectives.
For Mavericks fans, Howard’s name evokes memories of a golden era in franchise history. Drafted 29th overall in 2003, Howard quickly established himself as a vital piece alongside Nowitzki, forming one of the most dynamic forward duos in the league. His tenacious defense, scoring ability, and relentless energy made him a fan favorite, and he played an instrumental role in the Mavericks’ run to the 2006 NBA Finals, as well as their consistent playoff appearances throughout the decade. Though the team fell short of a championship during his tenure, Howard’s contributions were undeniable, and his connection to the city of Dallas remained strong even after his departure in 2010.
Now, over a decade later, Howard is stepping into a new role—one that could have a lasting impact on the franchise’s direction. His appointment as co-owner reflects a growing trend in professional sports where former players are increasingly taking on leadership roles within organizations. From Michael Jordan’s ownership of the Charlotte Hornets to Grant Hill’s stake in the Atlanta Hawks, ex-players are proving that their insights and experiences can be invaluable in shaping team culture, player development, and community engagement. Howard’s deep understanding of the Mavericks’ identity, combined with his post-playing career ventures in coaching and mentorship, positions him as a unique asset in the boardroom.
But what does Howard’s return mean for the Mavericks moving forward? For one, it underscores the organization’s desire to honor its past while building toward the future. In recent years, the team has made a concerted effort to celebrate its history, retiring Nowitzki’s jersey in 2022 and maintaining strong ties with alumni. Bringing Howard into the ownership group reinforces this philosophy, ensuring that the voices of those who helped shape the franchise are heard at the highest level. Additionally, Howard’s presence could play a pivotal role in player relations, particularly in recruiting and retaining talent. His firsthand experience of playing in Dallas—and understanding what it means to be a Maverick—could resonate with current and prospective players, offering a bridge between the locker room and the front office.
Beyond basketball operations, Howard’s involvement is likely to extend into community initiatives, an area where he has already made significant contributions. Since retiring from the NBA in 2013, Howard has remained active in philanthropy, focusing on youth development and education in the Dallas area. His commitment to giving back aligns with the Mavericks’ broader mission of using basketball as a platform for positive change. With Howard now in a leadership position, the team can further amplify its outreach efforts, leveraging his credibility and passion to make an even greater impact off the court.
Of course, Howard’s transition from player to co-owner is not without its challenges. Ownership in professional sports requires a different skill set than playing, involving financial acumen, strategic planning, and a long-term vision for the franchise. However, Howard’s post-NBA career suggests he is more than prepared for the role. After retiring, he pursued coaching at the collegiate level, serving as an assistant at the University of North Texas and later as head coach at Piedmont International University. These experiences gave him a behind-the-scenes perspective on team management, player development, and organizational dynamics—all of which will serve him well in his new position.
The timing of Howard’s return is also noteworthy. The Mavericks are in the midst of a pivotal phase, with Luka Dončić emerging as one of the league’s brightest stars and the team striving to return to championship contention. Howard’s championship pedigree—though he never won a title as a player—brings a winning mentality to the ownership group, one that could prove invaluable as the franchise navigates the pressures of building a contender. His understanding of what it takes to succeed in Dallas, both on and off the court, could help guide the team through critical decisions in the years ahead.
For Howard, this opportunity is a full-circle moment. In many ways, his journey mirrors the evolution of the Mavericks themselves—a story of resilience, growth, and reinvention. Drafted as an under-the-radar prospect, he exceeded expectations to become an All-Star and a cornerstone of the franchise. Now, he returns as a co-owner, tasked with helping write the next chapter in Mavericks history. It’s a responsibility he doesn’t take lightly, and his passion for the organization is evident.
In a statement released by the team, Howard expressed his gratitude and excitement for the new role: “Dallas has always been a second home to me. Putting on that Mavericks jersey was one of the greatest honors of my life, and now, to be able to contribute to this franchise in a new capacity is truly humbling. I believe in what this organization stands for, and I’m committed to helping build a future that honors our past while chasing greatness.”
As the Mavericks welcome Howard back into the family, the move has been met with widespread enthusiasm from fans, former teammates, and league insiders alike. Dirk Nowitzki, who shared the court with Howard during their prime years, praised the decision, calling it a “perfect fit” and highlighting Howard’s basketball IQ and love for the game. Meanwhile, current Mavericks players have expressed excitement about learning from someone who has walked in their shoes and achieved success at the highest level.
Ultimately, Josh Howard’s return to the Dallas Mavericks as co-owner is more than just a nostalgic reunion—it’s a statement of intent. It signals an organization that values its history, respects the contributions of its alumni, and is willing to innovate in its approach to ownership. As the Mavericks continue their pursuit of another championship, Howard’s presence adds a layer of authenticity and leadership that could prove to be the missing piece in the puzzle. For a franchise that has always dared to be different, this latest move is yet another example of the Mavericks’ willingness to think outside the box—and it just might be the start of a new golden era in Dallas.
