Attending the NCAA Men’s Final Four in San Antonio is an exhilarating experience that combines top-tier college basketball with a vibrant array of fan events and the rich cultural tapestry of the city. To make the most of your visit, it’s essential to be well-informed about the tournament schedule, fan activities, local customs, and practical considerations.
The 2025 Men’s Final Four features a historic lineup, with all four No. 1 seeds—Auburn, Florida, Duke, and Houston—competing for the championship. This rare occurrence has only happened once before, in 2008. Auburn, the No. 1 overall seed, is seeking its first national title, while Houston boasts the nation’s top defense and enters the semifinals on a 17-game winning streak. Duke, led by National Player of the Year frontrunner Cooper Flagg, possesses the top-rated offense and the second-highest KenPom Net Efficiency Rating ever. Florida, guided by AP All-American Walter Clayton Jr., has the opportunity to become the first team to defeat three different AP No. 1-ranked teams in a single season if it clinches the title.
The semifinal games are scheduled for Saturday, April 5, at the Alamodome. The first matchup, Auburn vs. Florida, tips off at 6:09 p.m. ET, followed by Houston vs. Duke at 8:49 p.m. ET. These specific start times are strategically chosen to maximize advertising and viewership, with pre-game ceremonies beginning at more conventional times and pushing the actual game starts slightly later.
Beyond the on-court action, San Antonio offers a plethora of fan events to enhance your Final Four experience. The Men’s Final Four Fan Fest, presented by Capital One, takes place from April 4-7 at the Henry B. González Convention Center. This sports wonderland features interactive games, celebrity and athlete appearances, autograph signings, and more. It’s an ideal destination for fans of all ages to immerse themselves in the excitement of the tournament.
Music enthusiasts can enjoy the March Madness Music Festival at Tower Park at Hemisfair from April 4-6. This free, three-day event showcases electrifying performances by A-list artists, adding a musical extravaganza to the basketball festivities. The concert series kicks off with the AT&T Block Party on Friday, continues with Coca-Cola Live on Saturday, and concludes with the Capital One Jam Fest on Sunday.
For a unique experience, attend Reese’s Final Four Friday on April 4 at the Alamodome. This free public event offers open team practices for the Final Four teams and features the Reese’s NABC All-Star Game, where top senior student-athletes compete on the same court that will host the semifinal and championship games. It’s an excellent opportunity to witness the teams up close and enjoy a day of basketball festivities.
Families with young basketball enthusiasts should consider participating in the Men’s Final Four Dribble, presented by Buick, on Sunday, April 6. Thousands of children aged 18 and under will dribble their way through a one-mile course in downtown San Antonio, each receiving an exclusive NCAA Men’s Final Four Dribble Wilson basketball and a branded t-shirt. Participants and their guardians also gain complimentary access to the Fan Fest, making it a memorable experience for the whole family.
To get into the spirit of the tournament, don’t miss the Men’s Final Four River Rally on Saturday, April 5. This unique floating pep rally features the teams’ bands and cheer squads winding their way down the San Antonio River Walk on barges, with fans lining the river to cheer them on. It’s a festive celebration that captures the city’s vibrant atmosphere.
San Antonio’s rich culture and local traditions add another layer of enjoyment to your visit. Texans exhibit deep-rooted loyalty to local businesses such as H-E-B, a beloved grocery chain known for community support. A visit to Buc-ee’s, a massive gas station offering clean restrooms and a variety of snacks like Beaver Nuggets and brisket sandwiches, is a quintessential Texas experience. Whataburger, a San Antonio-based burger joint, is another must-visit, offering affordable, large portions and 24/7 service.
Culinary delights abound in San Antonio, with the iconic combination of Big Red soda and barbacoa tacos being a local favorite. The River Walk, especially the area between San Fernando Cathedral and the Alamo, offers a lively dining and entertainment scene. Be sure to explore this vibrant area to fully experience the city’s offerings.
Weather considerations are also important. Rain is forecasted for the Final Four weekend, so visitors should be prepared and exercise caution, as San Antonio’s driving conditions can be challenging during inclement weather.
In terms of transportation, San Antonio’s downtown is known for its walkability, with the Alamodome and fan event venues located within a short distance of each other. This convenience allows visitors to easily navigate between events and enjoy the city’s attractions without the need for extensive transportation arrangements.
For accommodations, it’s advisable to book hotels well in advance, as the Final Four attracts a significant influx of visitors. Staying in or near downtown will provide easy access to the Alamodome and associated events, enhancing your overall experience.
Tickets for the games and certain events may be in high demand. It’s recommended to secure your tickets through official NCAA channels to ensure authenticity and avoid potential scams. Additionally, familiarize yourself with the Alamodome’s bag policy and security procedures to facilitate smooth entry on game days.
San Antonio’s community spirit and passion for basketball promise an unforgettable Final Four experience. By immersing yourself in the games, participating in fan events, and exploring the city’s cultural offerings, you’ll create lasting memories of this premier college basketball event.