In a significant and heartfelt gesture that transcends the bounds of corporate sponsorship, MyPlace has officially reaffirmed its long-standing commitment to the Panthers Foundation, doubling down on a partnership that has grown into one of the most meaningful collaborations in Australian sport. As the Penrith Panthers continue to build not only an NRL dynasty on the field but also a lasting legacy off it, this renewed alliance signals a continued focus on uplifting communities, fostering future generations, and reinforcing the values that have defined both organizations for years.
For MyPlace, a name synonymous with cutting-edge home automation technology and family-oriented innovation, this recommitment isn’t just about logos and signage. It is about values, purpose, and impact. Since the inception of their partnership with the Panthers Foundation, MyPlace has positioned itself not only as a supporter of elite rugby league but also as a genuine force for good within the broader Penrith community. Their renewed investment is a clear message: the company is here to stay, and it is invested in more than just success—it is invested in people.
This announcement arrives at a poignant time for the Panthers Foundation. While the Penrith Panthers remain a powerhouse on the NRL field, capturing titles and setting benchmarks for professional excellence, their work off the field has been equally transformative. The Foundation has grown into a beacon of community engagement, education, Indigenous outreach, health initiatives, and grassroots support. MyPlace’s recommitment ensures these efforts not only continue but expand, reaching deeper into the community and touching more lives than ever before.
As part of the renewed deal, MyPlace will contribute significant funding and resources to key Foundation programs, particularly those aimed at supporting disadvantaged youth and promoting mental health awareness. These are causes deeply aligned with MyPlace’s corporate philosophy, which emphasizes not only technological innovation but social responsibility. By directly supporting programs that target early intervention, literacy development, youth leadership, and wellbeing, MyPlace ensures its dollars have tangible, measurable impact in the areas that matter most.
One of the most exciting aspects of this renewed partnership lies in the potential for further integration between the Panthers’ elite athletes and the broader community. Already, Panthers players are regular participants in Foundation events—visiting schools, running workshops, and lending their platform to elevate important causes. With MyPlace’s backing, these appearances will become even more structured and far-reaching, allowing for a deeper exchange of inspiration between players and fans.
The recommitment also underscores the role of local businesses in shaping the future of sport and society. MyPlace, though a national brand with technological reach across the country, has always maintained a strong connection to its roots. By choosing to continue investing in the Panthers Foundation, they are making a clear statement about the importance of staying connected to community, particularly in an age where corporate partnerships often lack genuine emotional or cultural investment.
For the Panthers Foundation, the support from MyPlace couldn’t come at a better time. With the team’s success raising its national profile, the Foundation now has a unique opportunity to scale its programs to new heights. Whether it’s delivering mentorship and scholarships to Indigenous youth, providing pathways for young athletes, or building resilience through educational initiatives, the Foundation’s work is only limited by the resources available to it. MyPlace’s recommitment adds critical fuel to this momentum.
The impact of MyPlace’s involvement is best understood through the stories of those directly affected. Take for instance the case of a young student from Mt Druitt who, through a Panthers Foundation leadership camp funded by MyPlace, found the confidence and direction to pursue tertiary education—something previously thought unattainable. Or the grassroots rugby league teams in the region who have been able to attend clinics, gain access to facilities, and interact with professional players because of this unique partnership. These aren’t isolated stories; they are representative of a ripple effect that begins with community-centered investment and ends with real, lasting transformation.
From a branding perspective, MyPlace’s alignment with the Panthers Foundation continues to offer a unique point of distinction. In a crowded sponsorship landscape where logos are often seen on jerseys and billboards without much context or connection, the MyPlace logo stands for something more. It is a visible symbol of a company committed to legacy over leverage, purpose over publicity, and impact over impression. This has not gone unnoticed by fans, stakeholders, and other business leaders who are increasingly measuring corporate responsibility not just by profits but by participation in meaningful causes.
Moreover, the recommitment further cements the Panthers Foundation as one of the premier community engagement arms in professional sport. While many NRL clubs have charitable foundations, few operate at the scale, professionalism, and grassroots reach that Penrith does. That reach has been made possible in no small part by the sustained and strategic support from partners like MyPlace, who understand that building a winning culture isn’t just about what happens between the white lines—it’s about what happens after the final whistle blows.
With this new chapter now officially underway, both MyPlace and the Panthers Foundation have expressed a shared sense of optimism and excitement about what the future holds. There are plans in place for new co-designed programs, expanded community events, enhanced digital platforms for engagement, and even a potential documentary series chronicling the lives touched by the partnership. The vision is big, bold, and deeply personal to all involved.
Leaders from both organizations have made it clear that this isn’t the end goal—it’s just another milestone on a much longer journey. Panthers Foundation CEO has described MyPlace’s renewed support as “game-changing” and “foundational,” while MyPlace executives have repeatedly emphasized their belief that sport, when guided by values and supported by community-minded business, can be a vehicle for social change unlike any other.
In the end, the recommitment is a win for everyone involved. For the Panthers Foundation, it means renewed capacity to dream big and act boldly. For MyPlace, it offers a meaningful platform to showcase their values in action. For the broader Penrith region, it means more young people will have access to the tools, mentorship, and belief systems they need to flourish. And for fans, it is a reminder that the Panthers aren’t just champions on the field—they are champions of community, culture, and connection.
As the Panthers continue to chase glory in the NRL and the Foundation extends its hand to the next generation of leaders, athletes, and changemakers, the recommitment from MyPlace stands tall as an example of how business and sport can work hand in hand to build something far more enduring than a premiership trophy: a legacy of impact that echoes long after the stadium lights go dark.
