Ohio State’s Jeremiah Smith Reveals a New NIL Deal Following an Impressive Freshman Season
The world of college football has been forever changed by the advent of Name, Image, and Likeness (NIL) deals, and few players exemplify the new era better than Ohio State’s freshman phenom, Jeremiah Smith. The young wide receiver, who turned heads with a spectacular debut season, has just announced a lucrative new NIL partnership, further solidifying his status as one of the most marketable athletes in college sports.
Smith’s rise to prominence has been nothing short of meteoric. A five-star recruit out of high school, he was one of the most sought-after prospects in the nation before committing to Ohio State. Expectations were sky-high, but even the most optimistic Buckeyes fans couldn’t have predicted just how quickly he would make an impact. From his first game, Smith showcased elite route-running, explosive speed, and a knack for making contested catches—traits that immediately drew comparisons to some of the program’s all-time greats.
By the end of his freshman season, Smith had amassed over 800 receiving yards and 10 touchdowns, numbers that would be impressive for a seasoned veteran, let alone a first-year player. His performances didn’t just earn him accolades on the field; they also made him one of the most attractive NIL candidates in college football. Now, with the announcement of his latest deal, Smith is proving that his influence extends far beyond the gridiron.
The New NIL Deal: A Major Milestone
While the specifics of the agreement remain confidential, sources close to the situation indicate that Smith’s new partnership is with a major sports apparel brand, one that has previously worked with elite NFL and college athletes. The deal is reportedly worth six figures and includes signature merchandise, social media promotions, and potential appearances in national ad campaigns.
For Smith, this represents more than just a financial windfall—it’s a validation of his hard work and marketability. In an interview following the announcement, he expressed gratitude for the opportunity. “It’s a blessing to be in this position,” Smith said. “I’ve always dreamed of playing at Ohio State, but to also have these kinds of opportunities off the field is something I don’t take for granted.”
His coach, Ryan Day, also weighed in, praising Smith’s maturity and work ethic. “Jeremiah is a special talent, but what sets him apart is his focus. He’s handling all of this the right way—staying committed to his craft while also embracing the new realities of college athletics.”
The Impact of NIL on College Football
Smith’s deal is just the latest example of how NIL has reshaped the landscape of college sports. Before the NCAA’s policy change in 2021, athletes were prohibited from profiting off their own name, image, or likeness, leaving many to struggle financially despite generating millions for their schools. Now, top players like Smith can capitalize on their fame, turning their on-field success into legitimate business ventures.
This shift has had profound implications for recruiting. Programs like Ohio State, Alabama, and Georgia—already powerhouses—have leveraged their massive fan bases and booster networks to offer elite recruits not just playing time and development, but also lucrative NIL opportunities. For a player like Smith, the chance to build his brand while playing for a national title contender was undoubtedly a major factor in his decision to become a Buckeye.
However, NIL has also sparked debates about fairness and regulation. Critics argue that the current system creates an uneven playing field, where wealthy boosters and collectives can essentially “buy” recruits by funneling money through endorsement deals. There are also concerns about how young athletes handle sudden wealth and the pressures that come with being a public figure.
Smith, for his part, seems to be navigating these challenges with poise. He has surrounded himself with a trusted team of advisors, including his family and Ohio State’s NIL support staff, ensuring that his focus remains on football while still maximizing his earning potential.
What’s Next for Jeremiah Smith?
With his freshman season in the books and a major NIL deal now secured, the question becomes: What’s next for Jeremiah Smith?
On the field, expectations will only grow. Ohio State is perennially in the hunt for a national championship, and Smith’s role in the offense is expected to expand even further. With star quarterback Quinn Ewers returning, the Buckeyes’ passing attack could be the most dangerous in the nation, and Smith is poised to be its centerpiece.
Off the field, his brand is only going to grow. If he continues to produce at this level, more endorsement opportunities will follow. Already, he has amassed a substantial social media following, with over 200,000 Instagram followers and a rapidly growing presence on platforms like TikTok and Twitter. Companies are eager to tap into his appeal, particularly in the Columbus market, where Buckeyes football is a way of life.
There’s also the looming possibility of the NFL. While Smith is only a freshman, his trajectory suggests he could be a high draft pick as early as 2025. If he maintains this pace, he may soon face the decision of whether to turn pro or continue building his legacy at Ohio State.
A New Era for College Athletes
Jeremiah Smith’s story is about more than just football or business—it’s a reflection of how much college athletics has evolved in just a few short years. The old model, where athletes were expected to perform for free while universities and broadcasters reaped the rewards, is gone. In its place is a system that, while imperfect, at least allows players to benefit from their own talents.
Smith is at the forefront of this movement, a trailblazer who is proving that elite performance on the field can translate into real-world success off of it. His new NIL deal is a milestone not just for him, but for the sport as a whole.
As he prepares for his sophomore season, one thing is certain: Jeremiah Smith is just getting started. Buckeyes fans—and the brands that want to partner with him—will be watching closely.
