SEE YOU ON THE FIELD, FRISCO: Dallas Cowboys Invite Fans to Electric Training Camp Opening Ceremony on August 19th
Football is officially back, and there’s no better way to celebrate than standing shoulder to shoulder with fellow Cowboys Nation as the Dallas Cowboys host their highly anticipated Training Camp Opening Ceremony right in the heart of Frisco, Texas. Mark your calendars for August 19th — because “See You on the Field, Frisco ⭐️” isn’t just a slogan. It’s a rallying cry for the faithful.
The energy is already building across The Star in Frisco, where excitement is mounting for a new season filled with high expectations, fresh faces, and the burning desire to end the long Super Bowl drought. This year’s opening ceremony is shaping up to be more than just a glimpse of drills and positional battles — it’s a full-blown football celebration, family festival, and community event wrapped into one unforgettable afternoon.
Team officials have confirmed that the event will begin in the early afternoon, with gates opening to the public and offering fans unprecedented access to the team’s preparations. There will be live entertainment, appearances from Cowboys legends, exclusive merchandise drops, and chances to meet Rowdy and the Dallas Cowboys Cheerleaders. But make no mistake — the spotlight will be on the 2025 squad as they take the field under the Texas sun for their first official open practice of training camp.
Quarterback Dak Prescott is expected to address the crowd before warmups begin, setting the tone for what many believe is a do-or-die season for America’s Team. New offensive coordinator Kellen Moore has returned to the franchise after a short stint with the Chargers, and all eyes will be on how his system elevates playmakers like CeeDee Lamb, Tony Pollard, and rookie wide receiver Zion Brooks. The ceremony will be the first time fans get a live look at how the offense is shaping up and how the rebuilt offensive line is performing under pressure.
On the defensive side of the ball, All-Pro linebacker Micah Parsons is expected to lead the unit with his usual fire and intensity. With the addition of several key veterans in the secondary and on the defensive line, Defensive Coordinator Mike Zimmer’s influence should be evident from the jump. Fans in attendance will likely catch some high-octane moments as the first-string defense goes head-to-head with the starting offense during red zone and two-minute drills — always a highlight of any training camp session.
Beyond the Xs and Os, the Cowboys’ front office is using the Opening Ceremony to further cement Frisco as the home of the Cowboys’ future. Since The Star opened in 2016, the franchise has worked hard to blend professional football with community pride, and August 19th will serve as another step in strengthening that bond. Local vendors, youth football teams, and Frisco city officials are expected to be part of the day’s celebration. “It’s not just a camp,” said Charlotte Jones Anderson, the Cowboys’ executive vice president and chief brand officer. “It’s a homecoming. It’s a chance for fans and players to connect on a level that makes this organization unlike any other in sports.”
Fans are encouraged to arrive early, wear their best Cowboys gear, and come prepared to cheer, chant, and support the team as they embark on another season with championship aspirations. Parking will be available on-site, and entry to the event is free, though premium sideline seating and VIP experiences are available for purchase. There will also be limited edition “See You on the Field, Frisco” merchandise released exclusively at the event — a must-have for collectors and die-hard fans alike.
The Cowboys’ digital team is also leaning into the excitement, launching a special interactive social media campaign leading up to the ceremony. Fans are invited to use the hashtag #SeeYouOnTheField and share what being a member of Cowboys Nation means to them. Select submissions will be featured on the stadium’s giant LED screen during the event, with winners receiving signed memorabilia and meet-and-greet passes.
For rookies like tight end Jaden McClure and second-year cornerback Devin Harris, the opening ceremony represents their first chance to experience the passion and pressure of playing under the Cowboys’ iconic star. “You feel the history here,” said McClure during minicamp. “It’s not just about playing well — it’s about representing something bigger than yourself. I can’t wait to hit the field in front of the fans and show them what I’ve got.”
Veteran players, meanwhile, see the event as a reminder of why they signed with the team in the first place. “This isn’t just another camp,” said defensive tackle Osa Odighizuwa. “When that crowd’s cheering, the pads are popping, and you see that sea of blue and silver in the stands — it hits different. You know you’re part of something special.”
And that’s what makes the August 19th ceremony more than just another summer practice. It’s a declaration. A moment where the city of Frisco, the Cowboys organization, and the most passionate fanbase in sports come together to launch a season of possibilities. Whether you’re a lifelong fan who remembers the dynasty days of the 1990s or a new believer excited about what this young core can accomplish, this event is for you.
As the countdown begins, fans across Texas and beyond are preparing to descend on The Star. If history is any indication, the practice will be packed, the cheers deafening, and the message clear: the Dallas Cowboys are ready for war. One practice won’t win a championship, but it can light a fire that carries through the grind of the season ahead.
So grab your jersey, charge your phone, and clear your schedule. The Dallas Cowboys Training Camp Opening Ceremony isn’t just a spectacle — it’s the beginning of something bigger. Football is back, and Cowboys Nation is ready. Frisco, we’ll see you on the field. ⭐️
