In an era where sports icons are increasingly expected to use their platforms for good, Stephen Curry continues to redefine what leadership looks like both on and off the court. While his exploits with the Golden State Warriors have long secured his legacy as one of the greatest shooters and point guards in NBA history, Curry’s off-court influence is steadily growing, and it carries just as much impact—especially for women in sports. His latest initiative adds to that growing legacy, as he helps champion the launch of Azzi Fudd’s new podcast through his media company, Unanimous Media. This move is not just another celebrity-backed production—it represents a significant step forward in how women’s sports stories are told, heard, and celebrated.
Stephen Curry has long made his intentions clear: he’s not just about buckets; he’s about building a better future. Whether it’s through his work in education, gender equity, or entrepreneurship, Curry’s actions have reflected a consistent mission—to give voice and visibility to underrepresented communities, especially women athletes. This support has now extended in a tangible and strategic way to Azzi Fudd, a rising basketball star who has been on Curry’s radar for years. As one of the most highly touted women’s basketball prospects in recent memory, Fudd’s journey from elite high school standout to UConn superstar and now to burgeoning media voice is being shaped, in part, by Curry’s vision for empowering the next generation.
This partnership between Curry and Fudd is deeply rooted in mutual respect and shared values. Curry has mentored Fudd since her teenage years, inviting her to train with him at his SC30 Select Camp in previous summers—a rare opportunity typically reserved for top-tier male players. That decision alone sent a message loud and clear: talent knows no gender, and opportunities shouldn’t either. It wasn’t just about inclusion; it was about integration and normalization. Curry didn’t simply give Fudd a seat at the table—he pulled out a chair, handed her the mic, and now, through Unanimous Media, he’s helping her build a platform of her own.
The new podcast, being launched under the Unanimous Media umbrella, is more than just a vanity project. It’s designed to explore the voices, stories, and journeys of women in sports—something sorely lacking in mainstream sports media coverage. With Azzi Fudd at the helm, this podcast aims to tackle the challenges female athletes face, from balancing academic pressures with athletic expectations, to fighting for fair treatment in media representation, to navigating the complex terrain of sponsorships and NIL (Name, Image, and Likeness) rights. In other words, it’s real talk from someone who’s living it.
Curry’s role here is pivotal not because of his fame, but because of his commitment to building sustainable ecosystems. Unanimous Media, co-founded with longtime business partner Erick Peyton, is a mission-driven company focusing on inspirational, inclusive, and culturally impactful storytelling. It’s not just about content creation; it’s about cultural curation. By supporting Azzi Fudd’s podcast, Curry is actively investing in infrastructure that amplifies female voices—not temporarily, not seasonally, but with an eye toward permanence and influence.
One of the most striking aspects of this initiative is that it models what allyship in sports can and should look like. Rather than centering himself in the narrative, Curry uses his resources to elevate Fudd’s voice. This isn’t about a star athlete speaking for women—it’s about him creating the space and opportunity for women to speak for themselves. The implications are powerful. In a sports media landscape that continues to marginalize or underreport on women’s sports despite growing viewership and participation, a project like this has the potential to shift paradigms.
To appreciate the depth of this moment, one must consider the current state of women’s sports media coverage. Even as ratings for events like the WNBA Finals, the Women’s NCAA Tournament, and global competitions like the FIFA Women’s World Cup continue to surge, the allocation of media resources remains disproportionate. For every hour of airtime or editorial coverage given to women’s sports, dozens more are allocated to male counterparts. This imbalance isn’t merely a reflection of consumer demand—it’s a byproduct of gatekeeping in media production. By entering that space as a changemaker, Curry is not just making symbolic gestures—he’s altering the supply chain of storytelling.
Azzi Fudd, for her part, is stepping into this role with the kind of awareness and authenticity that today’s audiences crave. Her experiences as a young Black woman navigating elite athletics offer her a unique perspective that is both insightful and inspiring. She’s not only a phenomenal player but also a thoughtful communicator with a clear desire to advocate for fairness and visibility. Through the podcast, Fudd hopes to bridge the gap between the media’s portrayal of female athletes and the lived reality of being one. And under Curry’s mentorship and the creative guidance of Unanimous Media, that mission is poised to reach wide and deep audiences.
The podcast itself promises to feature a mix of storytelling formats—interviews, behind-the-scenes insights, personal reflections, and thematic explorations of current issues in women’s sports. From talking about mental health and body image, to career transitions and entrepreneurship, to mentorship and sisterhood, Fudd is expected to bring forth narratives that resonate far beyond the basketball court. It’s an important moment for young athletes, particularly young women of color, who rarely see themselves reflected authentically in sports media.
Stephen Curry’s involvement here goes beyond business acumen—it taps into his identity as a father of two daughters. He has spoken openly about how becoming a dad, particularly to his eldest daughter Riley, sharpened his awareness of gender inequities and fueled his desire to effect change. That personal connection translates into intentionality in how he operates publicly. From championing the Women’s Equality Day and partnering with brands that prioritize female empowerment, to investing in women-led businesses, Curry’s support of Fudd’s podcast is the latest example of personal values aligning with professional action.
This isn’t the first time Curry has made headlines for backing women’s sports, and it likely won’t be the last. In 2018, he penned an open letter advocating for equal pay for female athletes, stating unequivocally that women deserve better. He backed those words with actions, including launching an Under Armour sneaker specifically designed for girls, inspired by a letter from a young fan. That same year, he hosted an all-girls basketball camp—a direct response to the lack of such spaces—and committed to making it an annual event. The through-line in all these efforts is clear: Curry doesn’t just talk about change—he funds it, builds it, and protects it.
Unanimous Media’s growing slate of projects includes feature films, documentaries, television series, and now, a foray into athlete-led podcasting. This expansion signals a recognition that the future of media lies in authentic storytelling and diverse representation. In launching Fudd’s podcast, Curry and his team are betting on a model that’s both socially impactful and commercially viable. After all, as the success of similar projects like The Old Man and the Three (hosted by JJ Redick) and I Am Athlete (led by former NFL stars) has shown, audiences are hungry for first-person narratives that go beyond box scores and stat lines.
But perhaps the most inspiring aspect of this story is the relationship between Curry and Fudd itself—a dynamic that reflects mentorship at its best. In an industry often driven by competition and self-promotion, their partnership exemplifies collaboration, humility, and shared purpose. Fudd is not just a protege; she’s becoming a peer in a broader mission to shift the culture. With Curry’s backing, she has the tools, platform, and support to shape how women’s sports are discussed and perceived for years to come.
This development arrives at a crucial time. Women’s sports are enjoying unprecedented attention, but there’s still a long road to equity. That road requires not just more fans and more sponsors, but more architects—people willing to design systems and spaces where female athletes can thrive holistically. With this podcast, Stephen Curry becomes one of those architects, and Azzi Fudd becomes both the builder and the voice.
It also sets a new benchmark for how male allies in sports can use their influence. It’s one thing to offer praise and encouragement; it’s another to invest capital, time, and strategic effort into empowering the next generation of women athletes. Curry is doing the latter. And in doing so, he’s challenging the sports industry to rethink how it supports and celebrates female excellence—not as an afterthought or side story, but as a central and essential part of the narrative.
The ripple effects of this initiative could be far-reaching. More athletes may be inspired to create their own media outlets, to tell their own stories on their own terms. Young girls listening to Fudd’s podcast might see themselves in her journey and feel empowered to pursue their dreams, not only in sports but in leadership, media, and entrepreneurship. And established media organizations, witnessing the cultural and commercial success of athlete-led platforms, may finally begin to recalibrate their priorities.
Ultimately, what Stephen Curry and Azzi Fudd are doing is about much more than basketball. It’s about storytelling, equity, and the power of representation. It’s about refusing to accept the status quo and instead choosing to build something better. Through this podcast, they are creating a space where young women’s voices are not only heard but valued—and that, in the grand scheme of things, might just be Curry’s most important assist yet.
