Kentucky star Koby Brea signs a multi-year shoe deal with New Balance ahead of the 2025 NBA Draft, solidifying his future endorsement presence.
In a move that could reshape basketball endorsements, Kentucky Wildcats standout Koby Brea has signed a multi-year shoe deal with New Balance ahead of the 2025 NBA Draft. Brea, projected to be a top pick in this year’s draft, met with multiple brands during the spring in Los Angeles before ultimately choosing New Balance. … Read more