In a move that signals not just a commitment to athletics but a strategic investment in the future of the program, the university has unveiled a brand-new, state-of-the-art football training facility in Lubbock, Texas—a $250 million endeavor that is already turning heads across the nation. At a time when facilities arms races are defining the trajectory of Power Five programs, Texas Tech’s latest development plants a flag in the ground. The Red Raiders are no longer content with being on the fringes of elite college football—they’re positioning themselves to be at the forefront.
The $250 million football training facility, now the crown jewel of Texas Tech athletics, sits adjacent to Jones AT&T Stadium. It is a sprawling, ultra-modern complex that redefines what a collegiate training hub can be. The facility spans more than 300,000 square feet and is equipped with features that rival or even exceed those found in NFL franchises. This includes a two-story weight room, an advanced sports science lab, dedicated nutrition and recovery zones, a cryotherapy suite, high-tech film and strategy rooms, a new locker room with custom-designed player lockers, coaches’ offices, and player lounges that merge comfort with cutting-edge design. Every element of the facility has been built with intention—not just to impress, but to develop, recover, and retain elite athletes.
The driving force behind the project has been a coalition of influential donors, university officials, and alumni determined to elevate Texas Tech football to national relevance on a consistent basis. A significant portion of the funding came from private donations, with many of the university’s most prominent backers stepping up in a massive way. While athletic departments nationwide continue to wrestle with the evolving financial landscape of collegiate sports—particularly the rise of Name, Image, and Likeness (NIL) collectives and conference realignments—Texas Tech’s ability to rally its community around a project of this magnitude speaks volumes about its long-term vision.
Head coach Joey McGuire, who has injected new life into the program since taking over in 2021, has consistently emphasized the importance of facilities and infrastructure in recruiting and player development. Speaking about the new facility, McGuire expressed deep appreciation and pride: “This is more than just a building. This is a statement to our current players, our recruits, our fans, and the college football world that Texas Tech is serious about being one of the top programs in the country. Every inch of this place was built to support the development of champions.”
Indeed, the ripple effects of such a facility go well beyond the campus boundaries. For recruits—especially high school stars who are being courted by dozens of Power Five programs—the facility offers a glimpse into the level of support, care, and professionalism they can expect
