In an exclusive interview with Football Insider, Borson revealed that the deal would not only provide a significant influx of cash for the London giants but also help alleviate their current financial pressures.The Blues have been navigating the new season without a primary shirt sponsor for the second consecutive year.
The expiration of their £40million deal with Infinite Athlete over the summer left a substantial gap in their revenue streams. However, sports business expert Lukasz Baczek reported on December 19 that Chelsea is in advanced talks with several companies, and a deal could be finalized within the next few weeks.According to sources, Stamford Bridge chiefs are anticipating a fee in the region of £20-25million. While this figure is lower than their previous deal, it would still provide a welcome boost to the club’s finances.